“After a near-death experience, I became passionate about the science, art and craft of aging well. I learned the key is taking small actions, which I do now every day. BetterAge is the culmination of my life’s work.”

James Firman - Founder

A light skinned elderly aged man with a gray beard posing with a medium sized white dog while on a hike in a snowy environment.
Our values are at the core of everything we do
We are a public benefit corporation committed to improving the health and well-being of older adults—and narrowing the equity gap through our efforts. Every decision we make is guided by our values. We believe in the importance of respect, integrity and humility. In all of our interactions, we strive to practice what we preach, that all voices matter. We are dedicated to helping older adults see new possibility in their lives as we continually seek out new possibilities through our own work.
Our team
BetterAge was born out of gratitude for this gift of time and recognition that time is our most valuable resource. Our team is also our user group, with no time to waste.
Strategic advisors
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